Digital land, not rented attention
China marketing and lead system for international real estate developers.
We build and run your China website, WeChat, and lead infrastructure so you own your "digital land" in China instead of renting it from platforms and networks.
- Attract qualified Chinese investors and buyers
- Build a visible, credible brand in China
- Turn interest into a structured, trackable pipeline
Trusted by developers expanding into China
Who we help
For real estate developers building beyond their home market
Chinawise partners with developer teams responsible for industrial parks, logistics and manufacturing zones, mixed-use districts, masterplanned communities, and other large-scale assets that need a serious China story, presence, and lead system - not single-unit sales.
Industrial park & logistics developers
Attract manufacturers, 3PLs, and investors from China to your industrial parks.
Residential & master-planned developers
Sell more units to Chinese buyers for luxury, off-plan, and master-planned projects.
Commercial & mixed-use developers
Bring Chinese tenants, brands, and investors into your office, retail, and mixed-use assets.
SEZ & free zone developers
Position your special economic or free zone to Chinese investors, companies, and partners.
Smart city developers
Attract Chinese capital, partners, and residents to your smart city vision.
Portfolio companies & REITs
Make your portfolio assets visible and investable to Chinese capital.
Problem
Why most developers 'do China' on rented land
Most developers rely on general agencies, internal teams, or lone sales reps - and end up renting attention instead of owning a China-ready infrastructure.
General marketing agencies
Great design, weak China coverage
- Western-first platforms and thinking
- Translated campaigns that miss Chinese investor context
- You stay invisible on Chinese search and WeChat
Internal teams (no China specialisation)
Strong brand, wrong toolkit
- Focus on Google/Meta/EN content
- No Baidu, no WeChat-native strategy
- No long-term Chinese content archive
1-2 China salespeople
Pipeline trapped in private phones
- Relationships and leads live inside WeChat chats
- No central website, WeChat OA, or lead system
- If a rep leaves, your "presence" disappears
Chinawise
A fourth path: owned China infrastructure
- Combine site, WeChat, and leads into one system you own instead of renting from platforms or reps.
- Turn China from ad-hoc activity into a strategic, measurable demand layer.
- Scroll down to see what the system looks like.
In all three legacy options, you're renting attention from other people's platforms, contacts, or lists. Chinawise exists so you own a China-ready marketing and lead system instead of renting it.
Solution
Your China web + WeChat lead system
One managed system that makes your projects visible, credible, and contactable in China.
Chinawise designs and runs a China-specific website, WeChat hub, and lead-handling flow that plug into your existing brand and team. Instead of scattered campaigns, you get a single stack that attracts, educates, and routes Chinese investors and buyers to you.
China-optimised website
A China-specific version of your site that loads fast, speaks to Chinese investors, and is tracked via Baidu.
WeChat & localised content
A properly configured WeChat Official Account plus ongoing content adapted from your existing materials.
Lead capture & screening
Live chat, forms, and a simple qualification layer that routes structured, qualified leads to your team.
Process
From no China presence to a working China system in 3 steps
Plan
We audit your current brand and assets, clarify how China should fit into your demand and capital plan, and design a simple system tailored to your asset types.
Build
We stand up the core pieces - site, WeChat, and basic content/analytics - so your China presence is live and usable.
Run & refine
We localise and publish content, screen incoming leads, and optimise performance over the first 3 months as data comes in.
Proof
What it looks like when you own your digital land in China
A recent engagement for an industrial real estate developer shows how the system compounds once the owned infrastructure is live.
Industrial real estate developer
Owning the China digital land layer
Before Chinawise
- No Chinese-language website or WeChat presence
- Inbound interest stuck inside private WeChat chats
- Reliance on brokers and expos for visibility
What we built
- China-optimised microsite with Baidu analytics
- WeChat Official Account with bilingual content library
- Central live chat, form, and lead qualification layer
Early results
- Visibility with targeted keywords inside Mainland China
- Structured inbound inquiries for logistics and build-to-suit projects
- Leadership dashboard tracking pipeline quality each month
Plans
Choose your pace
Pick how fast and how deeply you want to roll out your China system.
Foundation Setup
Get a complete China system live - site, WeChat, and lead flow - typically within 6-8 weeks.
Launch Support
Extend Foundation with 3 months of content, optimisation, and launch support so the system starts generating real conversations.
Ongoing Growth Partner
Turn the system into a permanent growth channel with ongoing content, campaigns, and optimisation as your China activity scales.
Let's build
Ready to own your digital land in China?
If you're serious about growing your buyer and investor base in China over the coming years, you need owned infrastructure - not rented distribution.