For masterplanned residential communities

Launch your community in China with one narrative that speaks to investors, family buyers, and city partners.

We build a China-ready marketing engine for residential masterplanned communities – combining positioning, localized content, and measurable demand programs.

Plan a China go-to-market call

Value

Value for developers

China-calibrated buyer personas

Research-backed profiles for UHNW families, funds, and relocation programs so messaging lands with the right stakeholders.

Multilingual storytelling

Master narrative, amenity showcases, and lifestyle stories repurposed across Chinese landing pages, WeChat, and sales kits.

Sales enablement loops

Playbooks for brokers and on-site teams to capture leads, nurture families, and feed learnings back into HQ.

Problems

Typical problems we see

Typical pain #1 – Global messaging misses Chinese buyers

Lifestyle claims do not translate to Chinese cultural cues or investment drivers.
Showcase websites lack the depth of detail Chinese family buyers expect.
Developers rely on ad-hoc translators instead of a structured narrative.

Typical pain #2 – Offline experiences are disconnected

Brokers run showroom events without aligned digital follow-up.
No CRM view of which amenities or incentives convert in China.
Budgets are spent before HQ sees measurable deal momentum.

Solution

How we solve this

Pillar 1 – China-specific positioning & buyer journeys

We translate your masterplan vision into proof points that resonate with Chinese investors, families, and city partners.

Pillar 2 – Content system for lifestyle & financial proof

Hero pages, virtual tours, and amenity stories localized once, then templatized for every release and broker.

Pillar 3 – Performance layer & reporting

Dashboards and feedback loops that connect digital campaigns, events, and sales activities back to HQ KPIs.

Process

How it works

Step 1

Discovery & buyer signal scan

Audit your existing positioning, past China launches, and active buyer lists to find the highest-signal personas.

Step 2

Narrative & experience design

Craft the Chinese messaging architecture, page flows, and event formats aligned with your phasing plan.

Step 3

Asset build & localization

Produce Chinese websites, WeChat journeys, and sales enablement kits for priority precincts.

Step 4

Launch, measure, refine

Activate broker, digital, and referral campaigns, then iterate based on demand data and on-the-ground feedback.

FAQ

Frequently asked questions

Do you support phased launches over multiple years?

Yes. We design the positioning system so each precinct or phase can be launched with consistent messaging and refreshed proof points.

Can you integrate with our existing CRM and broker network?

We typically plug into your current CRM stack and coordinate with appointed brokers so channel data and feedback flow back to HQ.