For mixed-use waterfront districts

Give your waterfront district one China narrative that sells the place, the program, and the returns.

We help mixed-use waterfront developers synchronize investor, retailer, hospitality, and civic stories for the China market – in a single, measurable marketing system.

Book a waterfront GTM session

Value

Value for developers

Integrated place narrative

Cohesive messaging that connects master developer, operators, and civic partners for Chinese audiences.

Category-specific proof

Localized proof points for luxury retail, F&B, hospitality, residential, and cultural anchors.

Activation & leasing engine

Playbooks that move prospects from online discovery to site visits, pop-ups, and signed term sheets.

Problems

Typical problems we see

Typical pain #1 – Every stakeholder tells a different story

Retail leasing, hotel operators, and civic partners produce disconnected decks.
Investors struggle to see how the pieces connect into a resilient program.
Chinese partners only see isolated building facts, not the district promise.

Typical pain #2 – Demand generation stalls after launch events

Showcase events in China create buzz but no structured follow-up.
No shared KPI dashboard for leasing, hospitality, and placemaking teams.
Marketing budgets can’t be defended because impact is anecdotal.

Solution

How we solve this

Pillar 1 – Waterfront master narrative & governance

Align all stakeholders on a China-specific positioning system and a shared source of truth for messaging.

Pillar 2 – Modular content & experience library

Hero films, immersive landing pages, and tenant pitch kits localized once, then tailored by use case.

Pillar 3 – Demand & leasing operating system

Campaign cadences, partner enablement, and reporting that show which activations move leasing and investment outcomes.

Process

How it works

Step 1

Stakeholder alignment workshop

Map the waterfront value proposition across investors, public partners, and operators to identify the narrative gaps for China.

Step 2

Content & experience blueprint

Design the multi-lingual content stack, site experiences, and event concepts tied to your phasing and leasing goals.

Step 3

Asset production & localization

Produce Chinese hero pages, immersive decks, and activation kits for retail, hospitality, and residential components.

Step 4

Run activation sprints

Coordinate campaigns, buyer trips, and pop-up events with clear KPIs and feedback loops into HQ.

FAQ

Frequently asked questions

Can you coordinate messaging across multiple joint-venture partners?

Yes. We typically establish a shared positioning playbook and governance rituals so each JV partner tells the same China story.

Do you support retail tenant and hospitality operator outreach?

We create localized pitch materials and outreach sequences for each category, then work with your leasing or operator teams to run them.